Under the motto #MakeASafetyStatement, the marketing campaign may also amplify the core messages of the New Decade of Action for Road Safety, which goals to halve the variety of road-related victims by 2030.

Road safety is not high enough on the political agenda in most countries. While we know the remedies to road crashes, action is lagging behind,” stated Jean Todt, UN Special Envoy for Road Safety.

“With this campaign, together with the celebrities that are joining us, and our partners JCDecaux and Saatchi & Saatchi, we are trying to revert this and mobilize the political will that is needed to increase actions and financing to save millions of lives,” he added.

Starting in New York, the marketing campaign will run by means of 2025, reaching roughly 1,000 cities in additional than 80 nations by means of billboards, social media and different platforms.

Thus far, 14 celebrities, together with tennis legend Novak Djokovic, Oscar-winning actress and UNDP Goodwill Ambassador Michelle Yeoh, and supermodel Naomi Campbell, have pledged their assist to marketing campaign.

Each contributed their very own assertion, comparable to “I drive slow” or “I don’t drive under the influence.”

The ‘silent pandemic’

At a press briefing at UN Headquarters in New York, Mr. Todt highlighted that street accidents are the “number one killer” for people aged 5 to 29, with the overwhelming majority in low- and middle-income nations.

He famous that every yr, 1.2 million individuals die on the street, and an extra 40 to 50 million are injured, many critically.

It is a burden for the victims [and] for the family, but it is also a high cost for the countries,” Mr. Todt continued, including that the “prescriptions” for this difficulty embody training, communication, legislation enforcement, alongside high quality of roads, and automobiles.

Fasten seatbelts

As a motor racing govt and former rally automobile co-driver, Special Envoy Todt highlighted that easy measures like fastening seatbelts in each entrance and rear seats or carrying a helmet might considerably enhance security.

Additionally, drivers and riders should chorus from utilizing medicine, alcohol, or telephones whereas working a car, and will keep away from rushing.

Key street security decision

The marketing campaign launch follows the latest adoption of a resolution by the General Assembly to enhance street security worldwide.

Adopted final week, the decision requires elevated efforts to cut back street deaths and accidents by implementing the Global Plan for the Decade of Action for Road Safety 2021-2030.

It urges Member States to make sure that street security turns into a “political priority,” inviting those who haven’t but completed so to “consider adopting comprehensive legislation on key risk factors” such because the non-use of seat belts, baby restraints, and helmets, in addition to consuming and driving, and rushing.

Member States are additionally inspired to create “ministerial coordination mechanisms”, notably among the many well being, transport, training, infrastructure, inside, and atmosphere ministries, to deal with cross-cutting points.

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