aCommerce, Omise, Eatigo, Flow Account. Finnomena The following have all gained immense popularity in Thailand. But What are the digital products that have been successful in various industries? Thai Acquisition of users

This This article explores trends that you should be aware of to target effectively Thai How to hack your product growth strategy and turn it into a traditional business strategy.

 Search The engines are still a dominant force 

brand discovery in thailand 2024

As Kings of brand discovery ThailandSearch engines and SEO are important. Rank Producing local content that resonates will help you to outperform your competitors. Thai Audiences and cultural nuances. This It’s not just about publishing Thai Content but also includes meta title, descriptions, keywords, and local interest.

Get Social proof using review stars

add review star on search results

From Add a star for your experience Google’s Result Page It can drastically increase the CTR for a site, as it adds a social proof element. Most Users are more likely believe in a product when they know that someone else believes in it. Here This tool will help you create your JSON file.

Also Read: Challenges and opportunities for startups expanding to Thailand

Find Find out what Thai Users are asking

Other Discovering the most frequently asked questions and public sentiment is easy. Thai people are discussing online include:

pantip website thailand

Pantip This is a basic overview Reddit The following are some examples of how to use Thais. Members This is what I mean Thai Join the discussion, share your experience and get advice on our web forum. Over The years are a long time. Pantip It has expanded to include articles, reviews and even a market, increasing its utility and appeal.

also asked in thailand

Knowing Topics people search on are like a mirror that lets marketers, SEO specialists, and content producers see what their audience is interested in. Tools The following are some examples of how to use AlsoAsYou can also find answers to frequently asked questions by clicking on the link. Google’s “People also ask” feature. 

In As shown in the example, aside from asking the price for solar panel installations people also ask questions about licenses and selling power back into the grid. They may also want to know about calculating the kilowatts or calculating the kilowatts. 

FootballLottery, boxing, and horoscopes are the powerhouses of the Thai acquisition funnel

For Thais, our favourite pastimes (football, gambling, Muay ThaiAs consumers and users, we make decisions based on superstition and other factors. With The help of Google TrendsWe can show you in real time that Thai Our national lottery is a popular attraction. AndYou can find user-generated content on every popular website. Thai platform usually includes some form of horoscope-related advice – including e-commerce giant Lazada.

Google trend in Thailand

To Product growth is possible. Thai If they want to be successful in this market, companies will use unusual tactics. Thai consumers.

Here Some examples are:

Horoscope contents in Thailand
Funny social content in Thailand

Bargain Brand loyalty is beaten by huntingOnline purchase behaviors in Thailand

Out Total 18.7 million wage-earning Thai workersThe average person receives only 20,000 Baht per month. NaturallyThis makes it possible to make Thai Customers are especially price-sensitive. Thai When a similar, but cheaper product is available, customers are less likely to stick with a brand. This The importance of a competitive price and the strategic use discount programs and loyalty programs.

Also Read: AI is the initial substance in a chemical reaction in the next industrial revolution wave: Suradej Panich of Sunday

Here’s How you can use this to increase user acquisition

  • Add Tagline price: Search Search engine results pages with cost or a price range in the title and description tend to perform more well than those without. 
  • Advertise Special offers and Discounts The average Thai If there are coupons or discounts, the user will stop ordering before paying. Thai Consumers end up spending more research time and forgetting unfinished orders. MeanwhileAdd a few coupon codes at the beginning of your user flow to encourage instant purchases.
  • Target You can find out more about us by clicking here. Android users: Android smartphones in Thailand You can buy as many as you want little as US$100 – only a fifth of the average Thai salary – which explains why Android OS held an impressive 75 per cent market share in 2023. Businesses Aiming to optimise the conversion funnel for Thai You should focus on strategies that target your audience. Android Users who dominate their target market. 

More Mobile-friendly designs, load speeds and mobile-friendly designs 

Digital device ownership in Thailand

Beautiful Desktop designs are wonderful, but only as of 2023. 38 per cent of the Thai population used their desktop. HoweverThe majority of people in the United States live in Thailand Have a smartphone. Greater An intuitive mobile app is essential for reaching your target audience and growing your business. 

Another Designers and developers tend to overlook this important factor. load time on a 3G connection. Unfortunately, 2.5 seconds It is not difficult to remove an app or a website from Google’s good user experience Core Web Vitals.

FinnomenaFintech startup, which offers investment solutions and advice, has found success with a mobile-first strategy. This The caterer Thai Smartphones are the most popular way for people to access internet. Their The platform has been optimised for mobile, with a quick loading time and intuitive user interface. This Easy access to investment tools and resources allows for success that goes beyond acquisition.

Cashless QR payments are king. Credit cards are not.

Stripe Thailand

The Bank of Thailand Reports Only 28 per cent Credit cards make up 93 million of the active card-based payment methods. This Figure pales in comparison with the 67 million users registered with QR PromptPay, Thailand’s Innovative cashless payment system powered by QR codes. If If your digital product doesn’t clearly accept QR payments, you may see a drop in sales. 

On If your app or online store accepts QR codes, you can have a big impact on the conversion rate of your funnel if you advertise it. Thai The users will choose a service or product that is convenient and easy to pay for.

Editor’s note: e27 The goal is to promote thought leadership through the publication of community views. Share You can express your opinion in a number of ways. submitting Article, video, podcast or infographic

Join The following are some of the ways to improve your own ability. e27 Telegram groupFB communityLike the e27 Facebook page

Image credit: Canva

This Article first published on April 22, 2024

The Post by How to hack product growth and user acquisition in Thailand The first time that appeared on e27.

Source link