Hyundai Motor Company at this time introduced that its model worth reached $20.4 billion in Interbrand’s ‘Best Global Brands 2023’, ascending in valuation for 13 straight years. This represents the third highest year-over-year valuation improve out of 100 manufacturers. The firm’s model rank rose from thirty fifth to thirty second — the primary improve in rank since 2016, primarily based partly on Hyundai Motor’s accelerated electrification and future mobility imaginative and prescient.
In 2014, Hyundai Motor’s model worth reached $10 billion, and for the primary six years, its valuation rose $4 billion. However, following Euisun Chung’s appointment as Hyundai Motor Group’s Executive Chair, its valuation has elevated $6 billion in merely three years. Ever because it’s entry in Interbrand’s ‘Best Global Brands’ in 2005 with a valuation of $3.5 billion, the numbers have multiplied almost six occasions.
Hyundai Motor’s accelerated success of late may be attributed, partly, to the management of the highest administration workforce led by Executive Chair Chung. They have performed a pivotal function in guiding the corporate’s strategic route as a Smart Mobility Solutions Provider in alignment with its imaginative and prescient of ‘Progress for Humanity.’ The driving drive behind this transformation is the corporate’s progressive method to innovation, expertise and product growth.
“As the automotive industry undergoes a transformation, Hyundai Motor is exploring future mobility solutions to respond to fast-changing consumer needs,” mentioned Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “We are committed to a better future for all of humanity.”
Interbrand attributed its optimistic evaluation of Hyundai Motor to the corporate’s agile response to the electrification transition, its management sooner or later mobility paradigm shift, and its honest actions across the model’s imaginative and prescient of ‘Progress for Humanity.’
“Hyundai Motor Company is making big strides in forwarding its vision of ‘Progress for Humanity’ through the IONIQ brand,” mentioned an Interbrand consultant. “Hyundai continues to impress with its authentic communication regarding core human values such as sustainability. We look forward to the company’s growth in the evolving automotive industry.”
An accelerated electrification technique and imaginative and prescient of future mobility
Hyundai Motor is navigating the automotive business’s electrification revolution with agility, grounded in its heritage undertaking’s dedication to discovering its ‘future from its origin.’ The model’s dedication to innovation is exemplified by its first two retro-futuristic EVs, IONIQ 5 and IONIQ 6 — the back-to-back winners of a trio of World Car Awards in 2022 and 2023.
Hyundai Motor goals to maintain this momentum, assembly market expectations with the launch of a giant flagship electrical SUV in 2024. The firm is also exploring the potential of hydrogen high-performance autos via N Vision 74, inheriting the design and spirit of the Pony Coupe.
Since declaring its standing as a ‘Smart Mobility Solutions Provider’ in 2020, Hyundai Motor has pursued numerous expertise improvements via strategic partnerships. The firm’s dedication to future mobility is exemplified by plans to launch an IONIQ 5 robotaxi service within the U.S.
Furthering its dedication to human-friendly robotic options, Hyundai Motor is actively fostering a worth chain via collaborations with its Robotics Lab, Boston Dynamics and the latter agency’s AI Institute in Cambridge, Massachusetts. The firm can be leveraging the capabilities of Hyundai Motor Group associates to determine a complete hydrogen worth chain.
Hyundai Motor is popping its model imaginative and prescient into tangible outcomes via initiatives that spotlight people-centered sustainability, equality and inclusion that resonate with customers. Activities just like the Healthy Seas marketing campaign, using ocean waste for IONIQ 5 interiors, and participation in FIFA World Cups underscore its dedication to those values. Participation in Hope on Wheels and the UNDP for Tomorrow campaigns, additional reinforce the model’s dedication to creating a optimistic affect.
Hyundai Motor’s model energy and gross sales have considerably elevated in North America and Europe. India additionally witnessed a notable rise within the firm’s model worth, attributed to its fame for type and innovation. This development contributed to its third-place rating in world gross sales together with substantial beneficial properties in revenue and income, together with a 21.2 % rise in annual income, a 47 % rise in annual working revenue, and a year-over-year internet revenue surge of over 40 % in 2022.