Call off the fireworks. No pyrotechnic comes near the combustibility of Kendrick Lamar’s newly launched “Not Like Us” video. Directed by Lamar and Dave Free, the six-minute video incorporates many of the Los Angeles legends current at Lamar’s The Pop Out — Ken & Friends Juneteenth concert. Within thirty seconds, Tommy The Clown asks Lamar, “What’s the password?” Lamar whispers, “I see dead people.” And we’re off.

“Wop, wop, wop, wop, wop, Dot, f*ck ’em up” was beforehand celebrated for the beautiful Amazon Prime Video camerawork when Lamar delivered the bar throughout The Pop Out, however Lamar one-upped that through the use of it right here to dictate the cadence with which he bats the residing daylights out of an owl piñata. “DISCLAIMER: NO OVH*ES WERE HARMED DURING THE MAKING OF THIS VIDEO,” the display reads. (Drake could disagree.)

Lamar cruises round his native Compton, California and immerses with a big crowd of individuals dancing on the street, which feels very “God’s Plan“-coded, however I could possibly be galaxy-braining that.

“I’m glad DeRoz’ came home, y’all didn’t deserve him neither,” Lamar spits as DeMar DeRozan seems. (DeRozan is from Compton however starred for the Toronto Raptors from 2009-18.) But essentially the most notable cameos come from Lamar’s household. The video switches to black-and-white and meets Lamar dancing with Whitney Alford, his longtime companion, and their two kids, Uzi and Enoch, of their lounge.

So many statements have been made, explicitly and subtly, all through the video to coincide with lyrical allegations, however the video ends quietly with the poignant and simple metaphor of Lamar strolling away from a caged owl in a darkish room.

Lamar launched “Not Like Us” in early May at the height of he and Drake exchanging diss tracks. “Not Like Us” hit No. 1 on the Billboard Hot 100 and have become the theme tune to Lamar’s ongoing victory lap.

Watch the “Not Like Us” video above.

Source link