Ottogi Oppa Ramen (Photo Please use the following courtesy Ottogi)


On July 2, Ottogi Introduced four types of the “Oppa Ramen” . Vietnamese Market, marking an important step in the strategy of the company to capitalize on Korean Culture Vietnam. The “Oppa Ramen” The series is a combination of flavors. Korean You can also find out more about the following: Vietnamese Ramen, which aims to cater to local taste while leveraging global appeal Korean cuisine.


“Currently, there is a K-food craze among the younger generation in Vietnam. We named it after the most well-known Korean word ‘oppa’ among Vietnamese MZs,” The following are some of the ways to get in touch with each other: Ottogi representative explained. The What does the term oppa mean? “older brother” You can also find out more about the following: KoreanThe. has been widely recognized by Vietnamese K-pop, K-dramas are largely responsible for the rise of youth culture.


Ottogi’s Move comes after major ramen firms, including Samyang Foods You can also find out more about the following: NongshimThe. are increasing their targeting Vietnamese market. Vietnam Ramen consumption per capita in Japan is the highest in the world. Korean The market for imported ramen is dominated by brands of ramen. This High Demand Makes Vietnam A market that is attractive to international ramen firms


Ottogi’s Its strategy is different from that of its competitors because it has a factory located in Hanoi, VietnamIn 2018,. to produce and sale products locally. Since The factory has begun operations. Ottogi’s Vietnamese The growth of subsidiary is on the rise. This A local production strategy helps meet demand locally more efficiently and also avoids tariffs on imports. Ottogi a competitive edge.


The Introduction to Oppa Ramen The word “is” is a part of Ottogi’s Use its broader plan Vietnamese The factory is a good bridgehead into the Southeast You can also find out more about the following: South Asian markets. “We are currently preparing for halal certification for products produced in Vietnam. Once we complete the halal certification, we will be able to export ramen to many Islamic countries in South Asia in earnest,” The following are some of the ways to get in touch with us. Ottogi Representative added Halal The certification is vital for entering Islamic Markets, as it ensures products comply with Islamic Dietary laws.


The Economic and commercial relations between South Korea You can also find out more about the following: Vietnam Growing, with South Korea Being one of Vietnam’s largest foreign investors. This Relationships facilitate business operations and market access for South Korean Businesses like Ottogi You can also find out more about the following: Vietnam.


As Ottogi Continues to expand its presence Vietnam As it prepares to enter into new markets, the success ‘Oppa RamenThe series will be closely monitored. The Innovative approach of a company to blending Korean You can also find out more about the following: Vietnamese Its unique flavors combined with its strategic branding and local production position it well to capture an important share of ramen’s market in Vietnam And beyond

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