Last month, Pharrell The fragrance was launched by Louis Vuitton. Titled LVERS was created in collaboration with a master perfumer Jacques Cavallier-BelletrudWho mixed an aroma in name of Pharrell’s philosophy: “What will you do when the sun shines on you?” NowThe House Has returned with an official campaign to promote the fragrance. It offers a visual interpretation the designer’s ideologies.

Inspired By using light and photosynthetic processes, the sartorial application captures all the natural fragrance ingredients. “solar composition.” Rid The fragrance is gender-neutral, with notes of sandalwood and cedar wood, plus ginger extract and orange. The The secret ingredient is galbanum. Iranian The gum resin helps to boost the fragrance’s plant like aroma.

The theme of light highlighted in Pharrell’s first show on the Pont Neuf in June 2023 gave us the desire to translate the notion of photosynthesis into an olfactory score,” You can learn more about this by clicking here. Belletrud. “It may seem abstract, but if you think about it, photosynthesis is at the origin of all forms of life.”

Pharrell’s LVERS is now available in the shop online And in Louis Vuitton Shops starting at $320 USD Take Take a look above at the official fragrance campaign.

Source link