Porsche has launched the sixth version of its world artwork initiative, The Art of Dreams, in Provence, France. This version, impressed by the area’s vibrant colours, highlights the synergy between artwork and the electrical Porsche Macan’s new Provence colour.

Dutch artist Thomas Trum, recognized for his daring use of colour, collaborated with Porsche to create “The Land of Dreams.” Trum’s work explores the interplay between people and machines, utilizing unconventional instruments like agricultural tools to create dynamic artworks.

Notably, Trum’s Southern Spins sequence, that includes large-scale canvases, was showcased on the Design Parade Hyères pageant and alongside the French Riviera on the finish of June, following its unveiling at Hotel Le Provençal.

Launched in Paris in 2021, The Art of Dreams continues to have interaction audiences worldwide, with previous installations at occasions like Singapore Art Week and Art Basel Miami. Commenting on Trum’s work and the broader program, Ragnar Schulte, the Head of Experiential Marketing at Porsche, said: “Color and Porsche have always been inseparable.”

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