Rihanna, in any other case often called “the hottest person to ever exist” within the eyes of Billie Eilish, simply introduced what is going to assuredly turn out to be the most popular sneakers of Fall 2023.

On Thursday morning, September 7, Rihanna and Puma collectively revealed their first collaboration since Puma confirmed a partnership with Rihanna’s Fenty earlier this yr.

“we’re again…,” states the caption of an Instagram put up displaying Rihanna rocking all-black in a soccer (or soccer) ball-themed room. “reintroducing the Avanti. accessible Sept. 15 at puma.com & choose retailers globally.”

On March 1, Puma confirmed the Fenty X Puma partnership by posting an Instagram picture with “She’s again” written above the respective logos for Fenty and Puma. “Coming quickly,” the caption teased.

“Whereas the musician-turned-mogul’s laid-back announcement could have been predictably Rihanna, the information itself is something however predictable,” Vogue relayed at the moment. “Rihanna’s relationship with Puma stretches again nearly a decade: first becoming a member of the model as inventive director in 2014, she then launched a sequence of sell-out sneakers and staged numerous exhibits at New York Trend Week, receiving optimistic evaluations from critics and clients alike. Her most up-to-date assortment for Puma was launched in 2017, with the collaboration occurring an unannounced hiatus whereas Rihanna pursued different tasks.”

As captured by Highsnobiety in June, Rihanna informed us with out telling us what was to come back with Puma by sporting the King Avanti silhouette whereas out and about.

And this week, Puma posted a video of Rihanna on set, being requested, “Do you will have an thought the place you’re going subsequent?” She playfully responded, “Um, I imply, I do know the place I’m going subsequent, however I can’t inform you that. What’s the enjoyable in that?”

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