Simply Spiked’s newest launch is looking a little peachy-keen.
According to a March 6th announcement, four new Simply Spiked peach flavors will be available at the end this month. press release. Similar to Simply Lemonade’s initial lineup, the new drinks will contain real fruit juice, 5 percent ABV, and a flavor similar to its non-alcoholic counterpart.
The new drinks are set to roll out nationally at the end of March — however, the brand hasn’t yet shared the four new peach flavors. The Signature Peach flavor will be paired with three other peach flavors that will be revealed later in the week.
The brand has partnered with the Peacock series “Bel-Air” Details on the launch will be revealed prior to retail rollout. The third episode of the series’ second season (airing on Thursday, March 9) is set to give viewers a glimpse of the new Simply Spiked Peach line.
“With the launch of Simply Spiked Lemonade in 2022, we tapped into a highly engaged and loyal group of Simply brand fans that had been waiting for a spiked version of their favorite juice flavors with 5 percent ABV for years,” vice president of Above Premium Beer & FMBs at Molson Coors Beverage Company Josh Ghosh states in the release. “So when we looked towards developing our next Simply Spiked innovation, it was obvious that we should listen to our day one fans and give them the flavor they’ve been asking for. Enter Simply Spiked Peach.”
VinePair has heard from a representative that social media users have been asking for a peach variant ever since the Simply Spiked initial release. While the brand hasn’t yet released details on the flavor variations, an October 2022 tweet from Beverage Digest It is possible that Strawberry Peach and Kiwi Peach could be added to the lineup.
Three peach flavors will be launched next year by Simply Spiked (Molson Coors, under a license from Coca-Cola). The unmarked version is called ‘Signature Peach’ pic.twitter.com/sAVQMEfRaG
— Beverage Digest (@BeverageDigest) October 2, 2022
According to the brand, the core Simply Spiked Lemonade sold 3.5 million cases in its mid-2022 launch.