Classic Martini There are several clues that communicate sophistication and elegance. The Timeless angular glass. The glassy liquid. The Colorful garnishes for a pop of color But Behind the scenes, these enticing details come from something that guests don’t see as they sip their drink with their pinkies raised: the cash flow.

The Cost of glassware, price of liquor, wage of person who keeps the glass cold to the last minute and builds the drink are elements that determine a Martini. It’s A number that is high enough to generate a profit but low enough to satisfy customers. Whether This target is crucial to a bar’s success, or even survival. This Target can look very different in expensive cities like New York Comparing a community that is relatively cost-effective with Phoenix.

SoTake a look behind the scenes and discover why your Martini What it costs is what it does. We We asked five venues in five cities to tell us how much it costs to pour a Classic. Martini. Here The staff who knows budgets the best can provide you with the details.

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New York City

Venue: The Up & Up
Price The following are some examples of how to use Martini: $20


Ingredients: $2.87
Labor: $6.52
Rent: $2.41
Liability insurance: $0.65
Credit Card fees $0.54
Operating expenses: $6.01
Total cost: $19.00
Profit: $1.00

Getting A Martini Cocktail bars are expensive. Manhattan. This This is not an issue of greed but one of necessity. The Operating a bar can be expensive, both in terms of overhead and operation costs. Big Apple Places like this are worth visiting Greenwich Village The establishment has no choice but to set its prices higher than those in other cities. Its co-owner Matt Piacentini He also owned the now closed bar. Clyde Common The following are some examples of how to use Portland, OreWhere a classic is located Martini Cost $12

“If I could charge $12 for a Martini and still make it in this city, I would,” He says. “Unfortunately, no one is going to lower prices for what I need, so I can’t drop my prices.”

While Piacentini He can’t bring his lower Martini’s cost, he does add value by creating an atmosphere that leads to a warmer, more intimate visit by way of subtraction — he’s dropped the bar’s seating capacity from 52 to 32 over the years. This The price adjustment was necessary to maintain the profit margins. However, guests are not bothered by this trade-off.

“We’ve made our changes based on what customers have told us what they want, both verbally and with their business,” He says. “They were willing to pay a higher price for drinks in exchange for a better space.”


Venue: Coterie
Price The following are some examples of how to use Martini: $14


Ingredients: $2.80
Labor: $4.20
Rent Includes state-based liability insurance $1.40
Other insurance: $0.28
Miscellaneous overhead: $2.10
Total Cost: $10.78
Profit: $3.22

Breaking down the cost of a Martini at a top Charleston bar.

A $14 Martini It would be a steal for most major cities. HellIt’s even a good price. CharlestonWhere some fancy spots will charge you anywhere from three to five dollars extra. Yet According to Coterie Owner and Operator Jeremy BuckSome locals complain about the fixed price of bars and restaurants. When This occurs Buck He may ask them to explain the reasons behind the number. For example, they use elevated well spirits or what he calls “the’spirit of the times. The New York Pour: 2 ounces of booze in the drink instead of the more standard 1 ½ ounces.

“It’s surprising when they complain,” He says. “We’re not trying to swindle anyone. We’re just trying to run a business.”

For BuckManaging a business involves dealing with profit margins that are getting tighter. In In addition to the rising costs of overhead and operational costs, he must also factor in insurance costs related to a law that mandates all South Carolina Businesses that serve alcohol are required to have a minimum $1 million liability insurance policy. The Menu’s alcoholic products play a crucial role in managing costs. In fact, they account for 40 percent of weekly sales. While The restaurant earns a tidy income with its Martini The impact of sales on the bottom line of a venue varies.

“It really depends on how much we sell,” Buck says. “If you have just one person ordering one Martini a night, it’s not going to do much. We’re just fortunate that people like their Dirty Martinis.”

Los Angeles

Venue: Accomplice Bar
Price The following are some examples of how to use Martini: $16


Ingredients: $1.55
Labor: $3.68
Rent: $3.75
Glassware: $6.30
Total Cost: $15.28
Profit: $0.72

Breaking down the cost of a Martini at a top Los Angeles bar.

You can also find out more about the A-Team here. Martini’s It is a cocktail that can be customized. Accomplice BarThese adjustments may impact profitability. If A guest selects a premium spirit or a gin With a unique flavor profile their bartender can adjust the Martini’s Build to highlight the drink’s characteristics. This will change the pour cost. While The bar may make more money by increasing the price of the drink a few bucks.

“The ideal pour cost for a Martini for us is about 16 percent,” Explained Accomplice Bar beverage director Ramsey Musk. “If someone orders a high-end gin like Monkey 47, the pour cost will jump to 22 percent. It’s not going to be a loss, but we’ll make less profit.”

Musk’s He refuses to raise the price of drinks because he wants to preserve the neighborhood feel. Martini Prices to match the fancier venues in the city, even though it does reduce his margins. He’s Also, he added a few buffers to his economic strategy in order to offset any increases in the cost of labor or liquor.

“I’ll try to find price increases in other ways before raising the drink’s standard cost,” He says. “We’ll raise prices on our happy hour menu, but not by a crazy amount. That way, it doesn’t affect the customers as much.”


Venue: Little Rituals
Price The following are some examples of how to use Martini: $15


Ingredients: $1.80
Labor: $4.20
Rent: $1.50
Insurance: $0.45
Operating expenses: $1.20
Marketing: $0.90
Credit Card fees $0.38
Administrative costs: $1.35
Management fees: $.45
Total Cost: $12.23
Profit: $2.77

Breaking down the cost of a Martini at a top Phoenix bar.

Costs Covers usually do not rise. That’s What it’s like to run a pub. The The fact that more people are paying taxes on their tips by using credit cards rather than cash is also a factor. There’s Also, consider the costs of restaurant occupancy, such as rent, maintenance and possible fees charged by management companies. HoweverThe Martini’s This downtown provides a simple, easy-to-build building. Phoenix A hotel bar can help you save money.

“It’s one of the more economical drinks we make if we use a house spirit like Fords Gin“, says Little Rituals Owner and bar director Aaron DeFeo. “A normal 5:1 build of 2 ½ ounces gin, ½ ounce vermouth, and three dashes of orange bitters has a total cost of $1.50 per drink. Add a garnish, and it’s $1.75. That’s a good value proposition, and it helps to mitigate labor costs.”

There The price of the product has increased by a small amount. Martini These bumps are not as dramatic as the increases in labor and liquor costs. “If we raised the prices like that, our Martinis would be $30,” DeFeo explains. He Also, he notes that his clients have never complained about him. Martini’s Price when it has gone up. At At the same time, the seller is aware that the price must remain within a range when a rise occurs.

“Martini drinkers have a Rolodex in their head on Martini prices around the city,” He says. “Our Martinis are competitive with the market. If it was over $20, our customers would smell a rat.”


Venue: Club Lucky
Price The following are some examples of how to use Martini: $16


Ingredients: $3.23
Labor: $4.64
Mortgage: $0.86
Food: $4.16
Supplies: $0.49
Miscellaneous costs: $0.93
Total Cost: $14.31
Profit: $1.69

Breaking down the cost of a Martini at a top Chicago bar.

The This neighborhood’s goal Italian The joint bar program offers customers cheap drinks. Its Martinis They are priced a few dollars lower than some of the best spots in the city, but they offer a lot more for your money: Each drink features 5 ½ ounces of gin or vodka as opposed to the standard 2 to 3 ounces. That’s A lot of alcohol costs money. StillDue to the sheer volume, an establishment can make money on drinks.

“We average 500 drink orders a night, and 350 of those are Martinis,” Explained Club Lucky Bar manager Tim Matsis.

The Martini’s After labor, overhead, and operations costs, a set price allows for a modest profit. It’s There is enough profit to maintain the price, even if Matsis A slight increase in price can help you breathe easier.

“Could we charge more for our Martinis? You bet your ass we could,” He says. “But we’re a neighborhood spot with lots of regulars looking for a stiff drink for a reasonable price. We don’t want to gouge them.” The Few complaints about price Matsis The complaints that he gets are usually from young people who drink at dive bars and like to grab beers or shots. However, he sees these complaints as an opportunity to educate.

“They’re young, so it’s important to teach them cost economics right off the bat if they’re going to be future customers,” He says. “Usually, they appreciate the explanation.”

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