WACKO MARIA teams up with MINEDENIM and Helinox for a Spring/Summer 2024 collection that melds the brands’ identities. The collection offers everything needed for the perfect beach day from clothes to outdoor goods including button-downs, shorts, a hat, a folding chair and table, shot glasses and an umbrella. Each item features branding of WACKO MARIA with some featuring MINEDENIM or Helinox depending on which lended its expertise.

MINEDENIM, known for its well-crafted denim pieces, takes on a lesser-known staple with a Hawaiian shirt and shorts in two colorways. Offered in pink and yellow, the print features illustrations of islands with sailboats, canoes and waves to complete the tropical escape. The words f*ck, dream, paradise and WACKO MARIA are also featured throughout the print.

The offerings expand into the outdoor market, bringing on Helinox, a top outdoor gear manufacturer. A folding chair and table, Helinox’s signature offering, features WACKO MARIA’s cheetah print to meld the two brand identities and make this typically overlooked offering fun. A collab umbrella keeps the sun or rain out while shot glasses bring the party. A New Era baseball cap with the WACKO MARIA and Guilty Parties embroidered is also included in this collection.

The collection will be available July 13 on WACKO MARIA’s website and prices will range from ¥3,850 JPY (approx. $23.80 USD) to ¥38,500 JPY (approx. $238.03 USD). You can view the full WACKO MARI x MINEDENIMamp; Helinox Spring/Summer The 2024 Collection is shown above.

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